Villa Lobos Park

icon design, ux, visual design


Icon design overview

The goal of the project was the development of a new signage system for Villa Lobos Park, located in São Paulo - Brazil.
For being one of the biggest in the city (732 km²) it has a lot of visitors, around 20.000 visitors per weekend. People of all ages and from many social groups like children, teenagers, families, athletes and of course, their dogs who they always take for a walk.

The challenge

Define the research method, the schedule, the concept and deliver the new proposal and a presentation explaining the actual condition of the signage in 30 days.
I worked together with other designer (Gabriel Catte),  our focus and understanding of the main goal was well aligned, wich was crucial to determine the project results. 


In a place so big like the Villa Lobos Park a good signage is exceptional. Trough visits, research and interviews we identified that the signage was poorly designed and actually does not help the visitor, just let them more confused, because of some problems:

  • Typography is too little, readability and legibility are compromised.
  • Icons does not have enough contrast with the background.
  • Some icons are placed without labels and have problems of affordance.
  • The signboard are not well distributed and some are too tiny.

The signboards has rounded corners that follows the same standards chosen on the main typeface and icons. Details that keeps the consistency between all the elements of the system.

The concern with safety also contributed for this decision, we didn't wanted to add sharp edges. This can prevent people from getting hurt or any other accident.


People often get lost when they are looking for some specific place or want to enjoy a new activity, the park is huge and offers various possibilities for the visitors, but this is not the problem, they think its very difficult to understand the map and to know where you actually are.

Some people go to the park a lot of times in a week, but most of its visitors don't go there in a regular frequency, they need an efficient guidance, this can be really usefull and avoid a lot of troubles.



After the project ended we couldn't confirm the proposal effectiveness because it was not implemented. In spite of it, we learned so many precious things about the human behaviour and how the interaction happens, that was worth.

This also confirmed that, it's very important to listen what the users have to say, the informations they share, but this is just a part of the exploration.

Watching them walking, playing, skating and searching for different places, showed us the pain points that needed to be solved. Without the visits and interviews, the strategy and visual language would be totally differents.